Netflix, CBS Extend SVOD Pact for Canceled Primetime Shows8 Jul, 2013 By: Erik Gruenwedel
CBS ups quantity, not quality, of content in sticking to its philosophy of only licensing select catalog content to streaming services
Netflix and CBS Corp. July 8 said they have extended a multiyear license agreement to include more TV shows no longer airing on the primetime network.
Under the revised deal, new titles such as "L.A. Complex," "The 4400," and "CSI: NY" will be available to Netflix subscribers in the United States. Terms of the deal were not disclosed.
"We are very pleased to build on this long-term partnership that continues to recognize the tremendous value of CBS's catalog of content," said Scott Koondel, chief corporate content licensing officer for CBS. "Netflix is a key programming partner that is additive to our overall business, and we look forward to working with them in the years to come."
In addition to the newly added series, the agreement also includes extensions of past CBS series already on Netflix, including "Jericho," "Medium," and "Flashpoint," as well as episodes from sci-fi series "Star Trek" and the cult favorite "Twin Peaks."
"We are delighted to be bringing these much-loved series to our members in the U.S.," said Ted Sarandos, chief content officer for Netflix, in a statement. "Our goal is to give Netflix members a broad mix of engaging shows to watch, and we look forward to adding even more high-profile titles from CBS in the near future."
That could be wishful thinking considering CBS has heretofore licensed just one primetime programming to SVOD while still on the air. The network does license select shows to Netflix, which still air on The CW.
CBS broke from its hardline stance in the U.S. earlier this year when it licensed episodes from summer replacement series, “Under the Dome,” to Amazon Prime Instant Video. Amazon Prime is streaming episodes of the sci-fi series adapted from a Stephen King novel of the same name four days after their initial broadcast on CBS.
The network, along with Warner Bros. TV, reportedly is considering creating original programming for Netflix going forward -- a tact alredy taken by Lionsgate and DreamWorks Animation.
CBS CEO Les Moonves has been adamant that SVOD services not supplant the domestic ad-supported and syndication TV markets. The network does license current TV programming to rental streaming services operating abroad.