Netflix: Canadian Families Watch A Lot of Movies During Winter Holidays27 Nov, 2012 By: Erik Gruenwedel
Watching movies as a family during the winter holidays ranks among the top five household activities, according to survey data released by Netflix.
More than 58% of households with children said they watch movies together during the holidays, according to Ledger Marketing, which conducted the online survey of 1,009 Canadians between Oct. 4 and Oct. 8 on behalf of Netflix. Holiday dinners, cooking, baking and shopping were also listed as top family traditions.
Netflix said 62% of Canadians who participate in holiday gift giving lament finding the right gift while staying in a budget. For many Canadians, a meaningful gift doesn't include a hefty price tag, as the majority of gift-givers (86%) feel you don't need to spend a lot to give a great gift; half (49%) say it's possible to purchase a great holiday gift for less than $10.
Los Gatos, Calif.-based Netflix, which launched its first foreign service in Canada two years ago, is using the data to buttress marketing efforts underscoring the value of its $7.99 (Canadian) streaming service.
“The holidays can be a stressful time … and it's hard to find a great gift for under $10," said Jerry Kowal, director of content at Netflix Canada. “At just $8 a month for unlimited TV and movies, gifting a Netflix subscription provides great value for gift-givers weary of going into the red this holiday season.”
Netflix ended the third quarter (Sept. 30) with more than 4.3 million international subscribers throughout Latin America, Mexico, Ireland, the U.K. and Canada. It recently launched service in Scandinavia. It has more than 30 million subs globally.