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Netflix Bows ‘Max’ Recommendation Software for PS3

28 Jun, 2013 By: Erik Gruenwedel

Netflix's 'Max' recommendation software for the PS3

SVOD pioneer greenlights second season of original series, “Orange is the New Black,” weeks before first season bows

Netflix June 28 began rolling out new software that recommends to U.S subscribers movies and TV shows they can stream on the Sony PlayStation 3 game console.

Unveiled at E3 earlier this month in Los Angeles, the new software interface, dubbed “Max,” communicates with PS3 users in an interactive video game format with questions that it then translates into movie and TV fare suggestions also based on the user’s past viewing habits.

For example, one of the interactions is called the "ratings game," where the user picks a genre to fit their mood and then rates titles suggested by “Max” on Netflix’s five star scale.

In a blog post, Todd Yellin, VP of product innovation at Netflix, said “Max” can also peppers users with just one question: the choice between two specific genres, which include detailed identification tags Netflix ascribes all of its shows and movies.

“If “Max” performs at the level he promises, we’ll expand his repertoire and make him available on other devices in the future, likely the iPad,” Yellin wrote.

Separately, Netflix has given the green light to a second season of women’s prison dramedy, “Orange is the New Black," which launches 13 episodes on the SVOD service July 11.

Produced by Lionsgate, the hour-long series stars Taylor Schilling (The Lucky One) as Piper Chapman and is based on the popular memoir of the same name by Piper Kerman. Series producer Jenji Kohan also created “Weeds,” about a mom who becomes a drug dealer.

In “Orange,” Chapman is sentenced to 15 months in federal prison after getting caught helping an old friend and drug-runner Alex (Laura Prepon). To pay her debt to society, Chapman must trade her comfortable New York life with fiancé Larry (Jason Biggs) for an orange prison jumpsuit and a baffling prison culture where she is forced to question everything she believes and form unexpected new alliances with a group of eccentric and outspoken inmates.

"Jenji and her team have produced a phenomenal series and we're eager to get a second season to our viewers," said Cindy Holland, VP of original content at Netflix.

“Netflix has been a great partner on this series and we look forward to our continuing collaboration,” said Kevin Beggs, president, Lionsgate Television Group, in a statement.

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