Netflix Bows Christmas TV Ad2 Dec, 2013 By: Erik Gruenwedel
Netflix launched a 60-second Christmas-themed television commercial on Thanksgiving — underscoring the fact the streaming, by-mail disc rental pioneer makes a perfect holiday gift.
Dubbed “Holiday Tree Topper,” the spot features the quirky McDermott family through the eyes and gravely-voice of an ever-smiling tree ornament.
Netflix is positioning its streaming (and disc rental) service as a unifying force (“It might just bring everyone together”) during the holidays when extended family gatherings (and tension) are the norm.
Netflix also delivers rental discs in holiday-themed mailers.