By : Erik Gruenwedel | Posted: 07 Jan 2010
With a stated desire to incorporate its movie streaming service in 100 consumer electronics devices, Netflix Jan. 7 took another step when it signed five new consumer electronics manufacturers that will include Netflix streams in future Blu-ray Disc and HDTVs.
Los Gatos, Calif.-based Netflix, which made the announcement at the Consumer Electronics Show in Las Vegas, said the new CE partners include Panasonic, Sanyo, Sharp, Toshiba and Funai, which distributes the Philips, Magnavox, Sylvania and Emerson brands.
Netflix, which just inked a new content license deal with Warner Home Video granting it access to higher quality catalog streams, already offers its Watch Instantly service to the Roku media player, broadband TiVo digital video recorders, and Blu-ray players and HDTVs from Best Buy’s Insignia brand, LG Electronics, Samsung, Sony and Vizio.
“Ever since Netflix began instantly streaming movies and TV episodes to personal computers in 2007, we’ve said we want to be ubiquitous on whatever device gets the Internet to the TV,” said Netflix co-founder and CEO Reed Hastings.