More Box Office Hits Coming to Netflix, Not Pay-TV Channels28 Feb, 2012 By: Erik Gruenwedel
No. 1 & 2 weekend films ‘Act of Valor’ and ‘Good Deeds’ coming as Starz license agreement is set to expire Feb. 29
Netflix may be hitching its future on the streaming TV bandwagon, but its snagging box office movie hits along the way.
Chief content officer Ted Sarandos said weekend box office (Feb. 24-26) winners Act of Valor and Tyler Perry’s Good Deeds will be coming to Netflix streaming this year ahead of traditional pay-TV channels such as HBO and Showtime.
Navy Seal drama Act of Valor, which grossed $24.4 million to take the No. 1 at movie theaters, comes to Netflix as part of the rental service’s license agreement with Relativity Media. Good Deeds (Lionsgate) grossed $15.5 million theatrically to take the runner-up spot at the box office. It’s coming to Netflix via a license deal with Lionsgate that included all seasons of “Mad Men.”
Another Relativity title, Immortals, which grossed $83.5 million at the domestic box office last year, also is coming to Netflix.
Sarandos added that Oscar-winning animated feature Rango would be coming to Netflix streaming March 31. The John Depp-voiced movie was released at retail last July and is already available for disc rental on Netflix. The title, along with Oscar-winner Hugo (Best Cinematography, Best Art Direction, Best Sound Editing, Best Sound Mixing, Best Visual Effects ), is coming Netflix through its Epix agreement.
Other Epix titles include Transformers: Dark of the Moon, Super 8, Captain America: The First Avenger and The Adventures of Tintin.
Best Documentary Feature winner Undefeated also makes its exclusive debut on Netflix this year, according to the CCO.
As previously mentioned, Netflix has first dibs on The Artist (in the retail window), a silent-themed black and white throwback to Hollywood’s formative years, which won Best Picture, Best Director, Best Costume Design, Best Original Score and Best Actor, among eight awards The Weinstein Co.’s sibling owners Harvey and Bob Weinstein collected during this year's Oscars.
“We couldn't be more enthusiastic to be in business with these legendary film executives,” Sarandos wrote in a Feb. 27 blog.
Meanwhile, Netflix’s infamous content agreement with Starz Entertainment is set to expire Feb. 29. The five-year deal was scorned by media companies over time as many felt Netflix had gotten too sweet a deal (i.e. paid too little) for access to major to Disney Studios and Sony Pictures movies in the pay-TV window.
Leaving Netflix will be movies such as Tangled, Toy Story 3, Tron: Legacy, Gnomeo and Juliet, Secretariat and catalog fare The English Patient, Scarface and Apocalypto, among others.