Company Bows ‘Rated G’ App for Netflix8 Oct, 2012 By: Erik Gruenwedel
A Boston-based software company has created an iPad app that limits users to only stream G-rated content when accessing Netflix’s subscription video-on-demand service.
Available through the iTunes store, the “Rated G for Netflix” app allows children to browse content in different genres that has a G rating established by Motion Picture Association of America and establish an age-appropriate queue independently from Netflix's main queue and app.
Created by AdvanTech Media, the app — which is not endorsed by Netflix — claims to safeguard children using the iPad from being exposed to movie titles that are not age and subject appropriate.
“What's important about this new app is that it helps children to create their own independent queue”, said Farzad Wafapoor, directing manager of AdvanTech Media. “This way, the parents’ queue is totally separate from children’s queue, and kids will not bump into inappropriate movie titles when sifting through genres or the queue screen.”
Wafapoor said the app, which includes TV-Y rated fare, is being evaulated for Android-based devices.
Netflix last year created a special children’s section on its website to assist parents in navigating the site’s content portfolio for age and subject appropriate streaming content. The section was attributed in part by some analysts for Nickelodeon’s drop in TV ratings — a scenario disputed by Viacom and Netflix.
Netflix last year created a special children’s section on its website to assist parents in navigating the site’s content portfolio for age and subject appropriate streaming content.
Earlier this month Netflix created its own “Just For Kids” iPad app that allows children (12 and younger) to access content appropriate for them, while also offering a simple user interface to make it easier for them to find their favorite content. The images on the new UI are larger, so it is easier for children to pull up the latest episode of “Dora The Explorer” or other child-appropriate content.