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Analyst: Netflix Eyeing Original Programming for Brazil

6 Aug, 2013 By: Erik Gruenwedel

Series ‘The Burrow’ would be the subscription video-on-demand pioneer’s first original programming outside the United States

Netflix reportedly is readying the launch of an original series in Brazil, according to BTIG Research analyst Richard Greenfield.

Greenfield tweeted as much, including the name of the program: “The Burrow.” Details about the series, including storyline, actors and launch date were not available.

Greenfield, along with CNBC’s Julia Boorstin, partnered to pose questions to Netflix CEO Reed Hastings, chief content officer Ted Sarandos and CFO David Wells during the streaming pioneer’s most-recent fiscal call.

Brazil, which was featured prominently in Netflix’s expansion into Latin America a couple of years ago, has presented challenges throughout time, including the lack of credit card transactions over the Internet as consumers prefer using debit cards and cash.

Netflix spokesperson Joris Evers was on vacation, and emails regarding the series were forwarded to the PR department.

Meanwhile, Netflix has reportedly acquired the pay-TV rights to “Marco Polo,” a nine-episode fictional series about the 13th century adventurer. The series was originally slated for developed by The Weinstein Co. for Starz LLC — an agreement that never materialized.

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