Xbox One Arrives22 Nov, 2013 By: Chris Tribbey
LOS ANGELES — Microsoft launched its next-gen gaming console the Xbox One the night of Nov. 21, throwing parties in major cities as gamers lined up to be among the first to buy the $500 box.
More than 10,000 retail locations in 13 countries stayed open until midnight to sell the console, with Microsoft hoping to surpass the one million-plus units Sony reported for first-day sales of its PlayStation 4.
At the Los Angeles event, the first 500 people who bought an Xbox One or Xbox One game were treated to an exclusive concert with renowned DJ deadmau5. Dozens of HDTVs were set up around the venue, allowing attendees to play the games available for the system.
In Times Square in New York more than 1,000 new owners of the system played games and watched a performance by Macklemore & Ryan Lewis.
“Today we invite millions of Xbox fans around the world to join us for the launch of Xbox One … as we count down the final hours to the launch of Xbox One,” said Yusuf Mehdi, corporate VP of marketing and strategy. “Xbox One will be the biggest launch in the history of Xbox and we can’t wait to celebrate with our fans.”
Launch events were also held in London, Berlin, Paris, Vienna, Sao Paulo, Toronto, Sydney and Auckland, New Zealand. The celebrations were showcased in a live broadcast airing on Spike TV, on Xbox.com and on Xbox Live.
Retailers, including Best Buy, Walmart, Blockbuster, EB Games, FNAC, Gameans, GameStop, Media Mrkt, Sam’s Club, Saturn and Tesco held giveaways and had on-site entertainment to mark the occasion. Six Microsoft stores held midnight gaming contests,
In Australia DJs played for fans with the Sydney Harbour Bridge and the Sydney Opera House as a backdrop, while in Madrid’s Colon Square Xbox One systems were set up for that city’s party.