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Xbox 360 Rolling Out TV Streaming Platform

5 Oct, 2011 By: Erik Gruenwedel

Xbox 360

Xbox Live will offer content from more than 50 media companies beginning in the fourth quarter

Microsoft Oct. 5 said it is launching a repurposed TV streaming platform via Xbox Live that will offer content from more than 50 media companies globally beginning during the fourth quarter.

Content holders include Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the United States; BBC in the United Kingdom, Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy.

Xbox Live has more than 35 million registered users globally, including millions who pay an annual membership fee. Usuers spend a combined 2.1 billion hours a month on Xbox Live, according to Microsoft.

With Netflix, Hulu and Google offering movies and TV programming via subscription-based video-on-demand services, Microsoft belatedly joins the fray with its popular Xbox console. Indeed, Xbox Live was one of the first platforms to offer Netflix streaming — a move that generated more than 1 million subscribers for Netflix art the time.

Xbox 360 is the first console to offer access to international TV properties, including BBC, Channel 4, Channel 5 and LOVEFiLM in the United Kingdom; Antena 3, RTVE and Telefónica in Spain; Televisa in Mexico; and Bravo, Comcast’s Xfinity On Demand service, Crackle, EPIX, Syfy, “TMZ,” “The Today Show,” UFC, Verizon FiOS and HBO GO in the United States. Notably, Epix, the pay-TV platform co-owned by Lionsgate, Paramount and MGM, also is included in the Xbox 360 service for authenticated viewers.

“Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” said Don Mattrick, president of the interactive entertainment business at Microsoft. “Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”

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