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NPD: Technology Sales Up For First Time in 2009

17 Dec, 2009 By: Chris Tribbey

November marked the first month of 2009 in which technology sales improved year-over-year, according to data from The NPD Group.

Consumer technology sales revenue was up 14% from November 2008, to $7.1 billion, with notebook computers, desktop PCs and camcorders leading the sales push. Those categories helped offset the high-volume, but lower-priced, sales of HDTVs, digital cameras and MP3 players.

NPD said average advertised prices for HDTVs began falling early in November, long before Black Friday.

“Black Friday wasn’t the only time consumers saw low prices, retailers did tremendous price cutting all month long, and that got consumers into the stores early,” said Stephen Baker, VP of industry analysis at NPD. “Despite finally having a month with no revenue declines, however, it probably won’t be enough to pull overall sales for 2009 into positive territory.”

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