Lionsgate to Release User-Generated Comedies on YouTube26 Jan, 2010 By: Erik Gruenwedel
Lionsgate Jan. 26 said it inked a deal with YouTube to distribute a series of original comedy short films based on user-generated material from new third party partner Massify.com.
The partnership, known as Lionsgate Incubator (LINC), goes live today online at
Santa Monica, Calif.-based Lionsgate said the first project would revolve around a male-driven comedy that the mini-major would evaluate, based on YouTube traffic, for development into a possible feature-length theatrical film.
The short films would revolve around user-submitted material assembled and produced by directors, cast, and crew from Massify’s New York-based online talent network.
Indeed, through March 8, writers and filmmakers are invited to submit pitches for the high-concept comedy by submitting a title, logline, synopsis and written scene on www.massify.com/lionsgate. The studio’s development team will select a project, inviting directors to submit materials based on the selected concept, in addition to their resumes and reels, beginning March 19.
Cast and crew submissions would begin April 1, with production slated to begin in early May for making-of footage, outtakes, and behind-the-scenes footage.
The partnership represents the first time a studio has linked with an online community of filmmakers in the development process, according to Curt Marvis, president of digital for Lionsgate.
“This is a pioneering business model for creating film projects within the online creative talent community and bringing them to online audiences around the world,” Marvis said.