Lionsgate, Microsoft Partner for ‘Hunger Games’ Fan Site15 Apr, 2013 By: Erik Gruenwedel
Minimajor bowing website for all things “Hunger Games” on Internet Explorer
Lionsgate and Microsoft April 15 in a partnership bowed The Hunger Games Explorer website (www.thehungergamesexplorer.com) in advance of the Nov. 22 theatrical release of The Hunger Games: Catching Fire, co-starring Oscar winner Jennifer Lawrence.
The site is for fans of the franchise to track developments in the movies, including blogs, talent tweets, images and videos. The site will serve as a social aggregator, allowing both official and fan-generated content to be pulled from multiple social media platforms. Users will be able to search, filter and share content directly from the site, providing an incredible experience for utility and discovery.
The partnership would appear to be a major social media win for Microsoft at a time when Facebook increasingly positions itself as the leader in the field of social marketing.
The Hunger Games Explorer lets users swipe and scroll through content with the flick of a finger. Another feature called "sparking" lets fans "like" objects while driving discussion around each bit of news or fan-created content.
"The Hunger Games Explorer is not only a place for fans to spark the conversation around Catching Fire, but also a destination where we can continue to provide fans with new content, experiences and unprecedented behind-the-scenes access,” Danielle De Palma, SVP of digital marketing with Lionsgate, said in a statement.
Roger Capriotti, director of Internet Explorer marketing, said the site works to bring innovative experiences to the Web, showcasing what's possible with content and an interactive modern browser with touchscreen functionality.
We wanted to change the game for how a movie can be extended to the Web, providing an intensely immersive experience for fans," Capriotti said in a statement.