Lionsgate: ‘Hunger Games’ Sells 3.8M Discs Opening Weekend21 Aug, 2012 By: Erik Gruenwedel
Lionsgate Aug. 21 said that the home entertainment release of The Hunger Games sold an estimated 3.8 million DVD and Blu-ray Disc units in its first weekend of release. The title, which was released at midnight Aug. 18, generated more than $407 million at the North American box office, the 13th highest-grossing North American release of all time, according to BoxOfficeMojo.com.
The Hunger Games also was the largest digital and on demand launch in Lionsgate's history, generating the biggest first day sales of any title on Zune Video on Xbox, achieving more first day transactions on Comcast than any title in the past four years and generating record Lionsgate revenue on iTunes, according to Lionsgate.
"Our motion picture event of the year is translating into a home entertainment juggernaut that is already setting new digital records and demonstrating sustained playability similar to the film's remarkable long-term box office performance," said Ron Schwartz, EVP and GM of home entertainment. "We are especially pleased to see more than one third of its first weekend units sold in the higher margin Blu-ray format, a remarkably high percentage."
The first installment of The Hunger Games franchise already has grossed more than $407 million at the North American box office and nearly $700 million at the box office worldwide. The next installment, The Hunger Games: Catching Fire, begins principal photography next month for a Nov. 22, 2013, theatrical release.
The Hunger Games: Mockingjay — Part 1 is slated for a Nov. 21, 2014, release and Mockingjay — Part 2 is scheduled for a Nov. 20, 2015, release. "The Hunger Games" recently passed "Harry Potter" as the top-selling book series of all time on Amazon, taking into account print and Kindle sales combined, according to Lionsgate. There are more than 50 million copies of The Hunger Games in print in the United States alone.