Lionsgate Goes With VOD First for ‘Dark Tide’21 Feb, 2012 By: Chris Tribbey
Lionsgate will release the Halle Berry action thriller Dark Tide on VOD March 8, three weeks before its theatrical run.
The film hits theaters March 30.
“The star power that Halle Berry brings to Dark Tide paired with a genre that hits VOD audiences make it a perfect addition to our Ultra VOD strategy,” said Jim Packer, Lionsgate’s president of worldwide TV and digital distribution.
In Dark Tide Berry plays a shark expert who has been traumatized by a shark attack and won’t go back in the water. To save her business she has to lead a millionaire businessman on a dangerous shark dive. The film is directed by John Stockwell (Into the Blue).
“We are thrilled to be working with our partners at Lionsgate to attack the U.S. with this terrifying suspense thriller,” said Chris Ball, president and CEO of Wrekin Hill Entertainment, the Los Angeles-based production and distribution company that owns the U.S. rights to the film. “Our multiplatform release assures that audiences across the country will have the opportunity to be bitten by Dark Tide.”
Wrekin has a multiyear home entertainment distribution deal with Lionsgate.