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LG Launches Cloud Service

30 Apr, 2012 By: Chris Tribbey

LG Electronics will launch a new cloud service May 1, allowing owners to stream their digital content between HDTVs, PCs and Android smartphones.

The LG Cloud application will launch in beta and can be downloaded via Google Play, the LG SmartWorld application store or lgecloud.com. The service synchronizes content with a cloud server and the user’s devices, and isn’t limited to LG products.

LG says the service is the first to allow users to manage and consume content between three screens, and promises little lag time when streaming content from the cloud, due to a new transcoding technology. The service also works with 3D content.

“Most companies today only see the cloud as a storage device or, in the case of YouTube or Flickr, only for one type of content,” said Havis Kwon, president and CEO of LG’s Home Entertainment Company. “LG makes the devices that millions of people watch content on so we can set a new yard stick for ease of use by setting up our own cloud service. Tomorrow’s consumers don’t want to go to one cloud for music, another cloud for video, another location for photos and yet another cloud for their office files. In the end, our solution is about making life more convenient.”

LG Cloud will be offered as both a free and paid service, with storage space and pricing differing by country.

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