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LG Electronics Picks Cognitive for Data Services

28 Aug, 2013 By: Chris Tribbey

LG Electronics said Aug. 27 it will use data service provider Cognitive Networks’ technology for its Internet-connected TVs, allowing for live opinion polls, enhanced social media and more interactive TV options.

Cognitive’s cloud-based data service — Engage — will allow applications on LG TVs to respond in real time to consumer interaction with live programming, the company said, giving advertisers better data on consumer preferences.

“The integration of Engage into the LG Smart TV platform opens the door to greater opportunities for many stakeholders and fuels the growth of a more vital smart TV ecosystem,” said Cognitive CEO Michael Collette. “Engage aligns with LG’s ‘Life’s Good’ mission and complements LG’s leadership in bringing innovative Smart TV applications to consumers. We are looking forward to revolutionizing the Smart TV industry with this collaboration.”

The opt-in application upgrade will be available on LG’s 2012 and 2013 line-up of connected TVs, and will first pop up with the SHO Sync app, which allows Showtime subscribers to view bonus features, trivia, polls and more on an iPad while watching original series.

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