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Baby Einstein Co-Founder Files Complaint


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By : Billy Gil | Posted: 11 Jan 2010


The saga continues for beleaguered baby DVD series Baby Einstein, released by Walt Disney Studios Home Entertainment, as series co-founder William Clark filed an open-records complaint in Washington state court (King County) asking for the release of records of two studies on the effects of TV viewing on young children.

The University of Washington studies, “Associations Between Media Viewing and Language Development in Children Under Age 2 Years” and “Early Television Exposure and Subsequent Attentional Problems in Children,” concluded watching TV and DVD can hinder language development for young children. The findings prompted a complaint to the Federal Trade Commission by The Campaign for a Commercial-Free Childhood and a subsequent refund/exchange program from Disney for the DVDs, as well as an altering of claims on the series’ packaging and Web site.

“All we’re asking for is the basis for what the University has represented to be groundbreaking research,” Clark said. “Given that other research studies have not shown the same outcomes, we would like the raw data and analytical methods from the Washington studies so we can audit their methodology, and perhaps duplicate the studies, to see if the outcomes are the same.”

Clark first requested results from the “Associations” study in August 2007, which the University denied.


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