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NCR Names Coinstar Executive to Head Blockbuster Kiosk Endeavor

1 Jun, 2009 By: Erik Gruenwedel

ncr corp

Movie rental kiosk manufacturer NCR Corp. June 1 announced it hired industry veteran Alex Camara to run its entertainment division, which includes the Blockbuster Express franchise.

Camara joins NCR from Coinstar Inc., parent of Redbox, where he was SVP and general manager of its entertainment unit.

“NCR has put all of the pieces in place to become the leader in entertainment self-service solutions,” Camara said. “The capital investment it is making to roll out its DVD kiosks, its strategic partnership with Blockbuster, its capabilities through the TNR acquisition and its partnerships with other next-generation technology providers put NCR in a unique position to grow its business rapidly in the entertainment space.”

In the fall of 2008, NCR began a strategic alliance with Blockbuster to deploy Blockbuster Express branded DVD rental kiosks. In April 2009, NCR accelerated that strategy by purchasing the remaining equity in TNR Entertainment, an operator of DVD rental kiosks — enabling the company to become an owner/operator of the devices and marking the first step of a North America rollout of thousands of units.

NCR has invested in other technology firms, including ePlay, which operates buy/sell/trade kiosks for video games, and MOD Systems, a pioneer in digital media downloads.

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