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NCR Bows Outdoor Rental Kiosk

20 Oct, 2009 By: Erik Gruenwedel


NCR Corp. Oct. 20 said it launched its first outdoor DVD-rental kiosk, the SelfServe Entertainment 2381, capable of holding 950 discs.

Duluth, Ga.-based NCR is the manufacturing and financial backbone ($60 million) of Blockbuster Express, The New Release and e-Play $1-per-day rental kiosks.

The machines, which are being incorporated in the rollout of about 2,500 Express kiosks this year, allows retailers to allocate less store space to DVD rentals, in addition to accommodating DVD sellthrough in a 24-hour setting.

Most rental kiosks are located inside retail locations due to weather and theft concerns.

The 2381 kiosks feature a 19-inch touchscreen display designed for use in sunlight, in addition to an optional 26-inch LCD screen at the top suitable for digital signage and third-party advertising. The units are fitted with ATM-grade anti-skimming magnetic stripe reader and can be upgraded for future technologies, including downloading and barcode scanner for age verification of driver licenses.

“This new technology will enable us to work with even more partners as we roll out our Express kiosks to new locations, including convenience and gas stations,” said Alex Camara, VP and GM of NCR Entertainment.

NCR is showcasing the kiosk this week at the NACS Show in Las Vegas.

Analysts project DVD vending kiosks could grow by more than 60% over the next three years, increasing to about 30,000 units by the end of 2010. Additionally, consumer spending on movies from vending machines during that same period is expected to grow from $197 million to more than $760 million.

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