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NCR to Bow Digital Kiosks at Airports

20 Apr, 2010 By: Erik Gruenwedel

NCR Corp. April 20 said it will deploy digital download kiosks in 35 major U.S. airports in an effort to jumpstart nascent delivery of movies and music on Secure Digital (SD) memory cards and USB memory chips.

Considered by many as a successor to the DVD, SD cards and USB chips allow users to play movie files on portable media devices.

Duluth, Ga.-based NCR said the kiosks, developed with partner MOD Systems, will be installed at 57 airport-based InMotion Entertainment stores. Up to four kiosks will be available in each store to accommodate multiple customers at once.

Consumers can use (and re-use) the SD memory cards to download video titles or purchase one in the InMotion store. Video content can be played on Windows PCs, including laptops and tablet computers, with additional consumer electronics device support planned later this year.

Music tracks can be loaded onto any USB storage device and, eventually, directly to portable MP3 players.

“Streaming content often cannot be accessed in air and never without expensive fees,” said Alex Camara, VP and GM, NCR Entertainment. “We are bringing faster and easier entertainment choices to consumers while they are on the go.”

InMotion, which claims that 750 million airport travelers pass its stores annually, rents and sells portable DVD players and related consumer electronics such as digital cameras, camcorders, MP3 players, CD players, video games, GPS navigation systems and noise canceling headphones, last summer inked a deal with Blackberry to offer mobile phones, service contracts and accessories in its stores.

NCR is also rolling out 10,000 Blockbuster Express rental kiosks through a license agreement with Dallas-based Blockbuster.

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