Ex-Redbox VP to Head Kiosk Start-Up30 Nov, 2010 By: Erik Gruenwedel
Public Media Works Inc., the Los Angeles-based parent of upstart DVD kiosk rental company EntertainmentXpress, has hired former Redbox executive Greg Waring as president and CEO.
Waring replaces interim president Bill Zabit, who remains as chief marketing officer.
A 15-year veteran, Waring helped develop Redbox’s initial consumer communications, branding and promotions efforts when the kiosk vending icon was owned by McDonald’s. During his tenure at Redbox, the kiosk brand expanded from 100 retail locations to 4,500, increasing revenue from $3 million to $100 million.
Unlike Redbox and Blockbuster, EntertainmentXpress co-brands the kiosks with its retail partner. PMW earlier this year said it would roll out branded rental kiosks at regional Popeye’s Restaurants and Pizza Hut franchises, among other national retail brands.
The company in August signed an agreement with Modular Conversions LLC to manufacture movie, video game and kiosks featuring 3D ads (no glasses required) for 7,000 unnamed gasoline stations, according to a regulatory filing.
In September, Public Media inked a deal to install 500 kiosks with an Asian retail group comprising more than 90,000 independent businesses.