Coinstar Taps MWW for PR29 Sep, 2011 By: Chris Tribbey
Redbox parent Coinstar has chosen New Jersey-based public relations firm MWW Group as its new agency of record, the company announced Sept. 29.
“MWW Group is the ideal partner as we continue to grow and tell our leadership story more broadly,” said Marci Maule, public relations director of Coinstar Inc. “They demonstrated an understanding and enthusiasm for our business that will help us communicate the power of our brands, strength of our partnerships and drive for continued innovation in automated retail.”
Added David Herrick, EVP and GM of MWW Group’s New York office: “Coinstar Inc.’s commitment to innovation, retail partnerships and consumer value are helping to shape the future of automated retail. Our team will work with Coinstar Inc. to share its vision for the future of the category as it continues to strengthen its leadership position.”