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Online Kidvid Site Jaroo.com Launches

3 Nov, 2009 By: John Latchem

Cookie Jar Entertainment has launched Jaroo.com, featuring one of the largest selections of free, full-length episodes of popular kids television programming.

The site offers more than 500 episodes from more than 50 shows, including “Inspector Gadget,” “The Adventures of Paddington Bear,” “Johnny Test,” “Super Mario Bros.,” “Zelda,” “Madeline” “Ripley’s Believe It or Not!,” “Horseland,” “Liberty’s Kids,” “Cake” and the U.S. premiere of “Mona the Vampire.”

The site promises to refresh its content constantly, with more than 2,000 episodes offered over the next three months. Programming initially will come from Cookie Jar Entertainment’s 6,000-episode library, with future plans to add programming from other television distributors and original made-for-the-web content.

“With kids ages 2 to 11 spending 63% more time online than they did just four years ago (from 7 to 11 hours per month) according to Nielsen NetView, Jaroo.com was created to be a fun online destination committed to providing kids, parents and fans with safe quality programming without the worry of unwholesome content or unsightly ads,” said Kenneth Locker, SVP of digital media for Cookie Jar Entertainment.

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