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WSJ: ‘Avatar’ on Blu-ray, DVD in April


By : Chris Tribbey | Posted: 18 Feb 2010

Speaking with the Wall Street Journal, Avatar director James Cameron said the No. 1 box office film of all time will see DVD and Blu-ray Disc releases in late April.

“It’s all right on schedule,” Cameron told the paper late Feb. 17. “We’ll do the Blu-ray and the standard-def DVD April 22nd, that’s our plan as of right now, and that’ll be pretty much bare bones. And then we’ll do a value-added DVD and a 3D Blu-ray in I think November sometime.”

But a Fox representative said 3D was still in the conceptual stage and that Avatar would not be released on 3D Blu-ray in November.

While April 22 is a Thursday, not a Tuesday, it is Earth Day, which fits in with the environmentalist themes of the film.

Avatar has pulled in more than $668 million at the domestic box office, and more than $2 billion worldwide. It has been nominated for nine Academy Awards, including Best Picture.

If Cameron’s release date holds, Avatar would hit the streets on DVD and Blu-ray more than 120 days after it was first released in theaters.

Speaking Feb. 2 in a call with investors, News Corp. CEO Rupert Murdoch said the studio was in no rush to push the film out of theaters as long as it was still performing well, and that the DVD and Blu-ray releases were slated for the end of the fiscal year in June.

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