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Warner Bros. Partners With Music Service to Bring ‘Visual Album’

10 Jul, 2009 By: Chris Tribbey

BURBANK, Calif. — Warner Bros. has partnered with Shangri-La Music to bring a new “visual album” property to consumers.

Set to the music of London indie band One Eskimo, 10 animated episodes, in a series named after the band, tell the story of lost love between two Eskimos. Via social networking sites, consumers are asked to help “find Little Feather,” the girl Eskimo. The series will be available one episode per week on iTunes and other outlets starting in September.

Pricing has not been determined,  and the episodes will be available in both standard and high-def. A viral marketing campaign for the series will launch at San Diego Comic-Con International, and Warner plans on doing similar “visual albums” in the future.

“It’s a narrative film, but we’ve broken it into 10 episodes,” said Eva Davis, Warner Premiere SVP of acquisitions and business development. “We just fell in love with the band’s music.”

Michele Edelman, VP of marketing for Warner Bros Digital Distribution, said viewers will get “a highly interactive online experience … one like I’ve never seen before.”

“It’s a quest and a journey we’re going to take viewers on,” she said.

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