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Apps Are Nice, But Music Still First for iTunes Shoppers

31 Aug, 2010 By: Chris Tribbey

Fifty-six percent of iTunes shoppers have downloaded a free application from the service, but music still remains the number one draw from the Apple shop, with 82% saying they have recently bought a song, according to a report from The NPD Group.

“Sales growth in digital music has been slowing, and some of that decline might be related to the distraction from apps,” said Russ Crupnick, VP and senior entertainment analyst for The NPD Group. “However, iTunes shoppers are still completely engaged with music, whether it’s about listening, discovering or buying,

“Apps and video certainly do compete for consumer dollars, but they can also be used to promote music and re-energize digital music and video download sales.”

The report found that two out of three iPhone and iPod Touch owners who download an application recently use them on a regular basis, and 69% of iPhone and iPod Touch owners who had not bought an application yet said they were interested in doing so in the future.

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