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Study: 2010 Tablet Shipments Forecast at 11 Million

21 Jul, 2010 By: Billy Gil

Apple's iPad

On the strength of Apple’s iPad and other major tablets, ABI Research has boosted its projection for tablet computer shipments in 2010 to 11 million.

“Our forecast of 11 million media tablet shipments in 2010 is based both on the broader availability of the iPad and on the delayed introduction of competing products,” said ABI Research principal analyst Jeff Orr. “Assuming that competing tablets from other vendors do arrive in the second half of the year as expected, we believe that the iPad will account for a significant portion — but not all — of the projected 11 million units. To capitalize on the usual fourth-quarter sales boom, other tablets need to reach retailers’ shelves by early September.”

However, its long-term tablet-shipment forecasts remain unchanged. Orr said tablets won’t be a “mass market” item before 2013.

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