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Report: Rival Products Aside, Apple iPad Set to Dominate

By : Chris Tribbey | Posted: 25 Aug 2010

Despite growing competition in the tablet PC market, Apple’s iPad will continue to dominate the market at least through 2012, according to a report from research firm iSuppli Corp.

This year the iPad will account for nearly 75% of global tablet shipments, and even when Android- and Windows 7-based tablets from Hewlett-Packard, Samsung, Dell and Lenovo start taking a foothold in 2011, Apple should still have a more than 70% market share in 2011, iSuppli forecasts.

“Although the iPad has been on the market for only a few months, powerful interests throughout the technology business are devoting enormous resources to challenge and topple Apple’s domination in this fast-growing marketplace,” said Rhoda Alexander, director of monitor research for iSuppli. “However, if recent history is any lesson, it will take some time for these companies to get their products to market, longer for them to offer necessary software support and infrastructure, and an even lengthier period to begin to rival the overall user experience Apple is able to deliver.”

In 2012 Apple will still hold a 61.7% share, iSuppli estimates. The biggest draw for Apple’s iPad remains the breadth of applications available, Alexander said.

“Competitors face some serious obstacles in their efforts to match the total iPad package, most notably competing with the growing suite of iPad-specific applications,” she said. “Apple’s interface and many of its applications are geared to the pixels-per-inch and screen configuration of the iPad, optimizing their appearance on that device.”


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