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Chinese Company Bows DVD to iPad Converter

13 Jul, 2010 By: Erik Gruenwedel

Aimersoft Studio, a Shenzhen, China-based software manufacturer, July 13 said it has bowed technology that allows users to watch and edit both encrypted and non-encrypted DVD movies on the Apple iPad.

Apple’s popular tablet computer, which sold more than 3 million units in the first 80 days of release, does not have a disc drive. Apple prefers consumers download movies and related entertainment content from its proprietary iTunes Store.

The software (http://www.aimersoft.com/dvd-to-ipad-converter.html) allows users to crop, trim, split or merge DVD videos when ripping movies to multiple formats, including MP4, M4V, MOV and MP3. The $29.95 software is available for both Windows and Mac operating systems.

It is not immediately clear how Hollywood will react to iPad owners being able to convert their physical DVD movies to electronic files. Due to piracy concerns, studios currently include an encrypted digital copy with many Blu-ray/DVD releases that allows users to transport content to a select number of devices.

Digital media company RealNetworks in 2008 was successfully sued by the Motion Pictures Association of America (MPAA) when it attempted to market RealDVD, a software program that allowed users to convert DVDs to digital files stored on PCs. The studios argued the software enabled users to rip DVD rentals.

In 2002, now defunct 321 Studios, which marketed the DVD Copy Plus software package, unsuccessfully sued nine major movie studios, alleging they used piracyas a smokescreen to thwart the sale of the firm's software for making backup copies of DVDs on blank CD discs.

A MPAA representative was not immediately available for comment.

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