Technicolor Ups Content Production With New ‘Barbie’ DVD Movie11 Nov, 2011 By: Erik Gruenwedel
Technicolor underscored a new corporate strategy to supplant disc replication with original content production through Mattel’s just released children’s movie DVD, Barbie: A Perfect Christmas.
Paris-based Technicolor provided new partner Mattel with front-end pre-production — including art direction, design, storyboards/storyreel, editorial, and production management — direction, computer-generated animation, audiovisual post-production and DVD menus.
Technicolor also produced a five-minute short based on the camping adventure of Barbie and her sisters. The short appeared on another fall 2011 release, Barbie: Princess Charm School, and on Perfect Christmas.
“This Barbie DVD has allowed us to demonstrate the full range of high-quality services we offer our clients, from design and storyboarding to post-production,” Tim Sarnoff, president of Technicolor digital productions, said in a statement. “We look forward to continuing our relationship with Mattel to fulfill their visions on screen.”
Technicolor launched an original content production facility in Bangalore, India, in 2010. Animation clients include DreamWorks Animation, Nickelodeon, Electronic Arts, Mattel, Rockstar Games and Sony Computer Entertainment America.
Barbie: A Perfect Christmas was released Nov. 8 by Universal Studios Home Entertainment at $19.98 SRP.