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Study: Smartphone Ownership Easier Than Ever

25 Jul, 2012 By: Chris Tribbey

Nearly half of wireless subscribers who started off without a smartphone in April switched to one quickly, according to a study from online tracking firm comScore. That’s an increase of nearly 10% since April 2011.

Nearly 62% of those switched to an Android phone, while a little more than 25% went with an iPhone. ComScore points to lower price points and more available features as the reason.

“The growing number of smartphones available to consumers, accompanied by the decrease in price points and surge in mobile media content, have made smartphone ownership possible and desirable for many more Americans,” said Mark Donovan, comScore SVP of mobile. “Within the year, we expect to see smartphone owners become the mobile majority, a milestone that represents not only the evolution of the mobile landscape but highlights the enormous potential for marketers as these powerful, ubiquitous devices open new opportunities to reach a growing audience of consumers.”

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