Report: 47% of Homes Now Have a DVR10 Dec, 2013 By: Chris Tribbey
Nearly half (47%) of American households now have a DVR, up from 40% in 2010, and 23% in 2007, according to a new report.
The report from Leichtman Research Group found that 50% of households with a DVR have DVR service on more than one TV, up from 30% five years ago, with 70% of homes having a DVR, Netflix, or using VOD from a cable or satellite provider. Twenty-three percent of households use two of those services, and 11% use all three.
The study also found 55% of households with a multi-channel video service have a DVR, compared with 4% of households that don’t subscribe to a multichannel video service. More affluent households are more likely to have a DVR, with 58% of households with annual incomes more than $50,000 having a DVR, compared with 30% with incomes under $50,000.
More than 60% of cable subscribers have used VOD today, compared with 43% in 2008, and 10% in 2004, and 62% of digital cable subscribers have used VOD in the past month.
Twenty-three percent of Netflix respondents said they stream video on a daily basis, and 70% said they watch at least once a week — up from 10% and 43%, respectively, in 2010. Netflix subscribers report watching an average of 19.6 TV shows per month, up from 12.7 in 2012 and 9.9 in 2011.
“The ways to watch video in non-traditional forms have dramatically expanded over the past decade,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “In 2004, 3% of all households had a DVR; 10% of cable subscribers had ever used VOD; and Netflix did not exist yet. Today, 70% of households use at least one of these services, and over one-third of all households use more than one of these on-demand services."