Rentrak Bows Inaugural Digital Content Ranking24 Sep, 2013 By: Erik Gruenwedel
Media measurement company says biweekly ranking for the first time tracks transactional VOD and electronic sellthrough
Rentrak Corp. Sept. 24 unveiled what it claims is the first biweekly tracking of top-renting and selling digital movies.
The Portland, Ore.-based media measurement company the digital Top 10 ranking from its “digital download essentials” tracking service, includes Internet video-on-demand (iVOD) and electronic sell-through (EST) for both standard-definition and HD purchases. It was introduced at the 2013 Digital Media Pipeline conference at the Skirball Cultural Center by the Entertainment Merchants Association.
Rentrak said the home entertainment industry has been seeking a weekly digital movie chart with census-based measurements.
“We are proud to deliver it,” Chris Wilson, president of national television at Rentrak, said in a statement.
The top-selling and renting digital title from Sept. 2 through Sept. 13 was Lionsgate’s Now You See Me, followed by Walt Disney Studios Home Entertainment’s Iron Man 3 and Paramount Home Media Distribution’s Pain & Gain.
Other titles, in order, included Warner Bros. Home Entertainment Group’s The Great Gatsby; Olympus Has Fallen (Sony Pictures Home Entertainment); Star Trek Into Darkness (Paramount); Epic (20th Century Fox Home Entertainment); Mud and Empire State (both Lionsgate); and G.I. Joe: Retaliation (Paramount).
The rankings do not include titles from Universal Studios Home Entertainment or independent studio distributors.
“This underscores the industry’s increasing emphasis on digital distribution and the growing acceptance by the consumer of owning and renting digitally delivered movies and TV shows,” Mark Fisher, president of Entertainment Merchants Association, said in a statement.