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Los Angeles Entertainment Summit Raises $400,000 for Cystic Fibrosis

19 Jul, 2012 By: Chris Tribbey

(L-R): Anthony Bay, Simon Swart, Craig Kornblau, Ron Sanders and Kevin Tsujihara were on hand for the event.

More than 80 companies participated in the first-ever Los Angeles Entertainment Summit July 16-18, which for the first time brought together the home video and gaming industries, both digital and physical, along with retailers, under one roof.

The invitation-only event centered around one-on-one meetings between participating companies, with two days of pre-scheduled meetings at the W Hotel in Hollywood. Attendees discussed current home entertainment trends, product planning, digital initiatives and more.

Mark Horak, president of Warner Home Entertainment, The Americas, conceived of and organized the event, with support from the Cystic Fibrosis office in Los Angeles and the Entertainment Merchants Association. The event raised $400,000 for the foundation, which was half of all money contributed.

“As a father whose two youngest daughters have Cystic Fibrosis, I am extremely grateful for the broad support of the Los Angeles Entertainment Summit,” Horak said. “The combination of the productive business meetings and bringing awareness to this worthwhile cause is the culmination of a vision I had over a year ago. To see it become a reality required the support of many people and reflects the generosity of this industry.”

“We are exceedingly grateful to Mark Horak,” said Judy Ranan, Los Angeles executive director of the Cystic Fibrosis Foundation, when the event was announced. “It is wonderful to witness the home entertainment industry come together in such a bold and cohesive way to support CFF’s efforts.”

Los Angeles Entertainment Summit social events included a golf tournament at the Lakeside Golf Club in Burbank and a poker tournament held on “Brownstone Street” of the Warner Bros. lot in Burbank.

Companies participating in the meetings included Activision/Blizzard, Alliance Entertainment, Amazon, Anderson Merchandisers, Best Buy, Blockbuster, COKeM, Walt Disney Studios Home Entertainment, Disney Interactive, DreamWorks Home Entertainment, GameStop, Google, HBO, Ingram, Lionsgate, Microsoft, Netflix, Paramount Home Entertainment, Redbox, Rentrak, Sony Pictures Home Entertainment, Target, THQ, Toys “R” Us, TransWorld Entertainment, 20th Century Fox Home Entertainment, Ubisoft, Universal Studios Home Entertainment, Walmart, and Warner Home Entertainment.

To view photos of the event, click here.

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