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Gaiam Vivendi Grows Q2 Non-Theatrical Market Share

8 Aug, 2013 By: Erik Gruenwedel

Fitness and entertainment distributor now second to Warner Home Video in distribution of non-theatrical titles

Gaiam Vivendi Entertainment Aug. 7 said it grew its market share in non-theatrical home entertainment distribution nearly 2% to 14.2% in the second quarter, ended June 30, compared with the same period last year.

The indie distribution subsidiary of Boulder, Colo.-based Gaiam Inc. said it now is the second largest non-theatrical home entertainment distributor, according to Nielsen Videoscan. Gaiam Vivendi has direct vendor relationships with Target and Walmart, in addition to most digital media providers.

“We now have over 6,000 [retail] doors under our management in the U.S., including being one of the only two aggregators for independent entertainment media with the second largest mass retailer [Target] in the U.S.,” CEO Lynne Powers said in Gaiam’s fiscal call.

During the first week of August, GVE renewed a licensing agreement with Scripps Network for content from the Cooking Channel, HGTV, Travel Channel and the Food Network.

“We will begin selling their content this fall,” Powers said.

Earlier in the quarter, GVE announced a multiplatform distribution agreement with Random Media for all distribution activities in the U.S. and Canada across physical, digital and TV platforms.

“We are very pleased with our entertainment unit’s performance over the past 12 months and year-to-date,” Powers said. “Going forward we have some great opportunities with new titles such as ‘Sharknado’ and ‘Tabby Explorer,’ as well as new cross promotions with Toys at Holidays for our ‘Transformers’ and ‘My Little Pony’ brands.

Separately, GVE said it will release National Geographic HD programming, including “Doomsday Preppers,” “Wicked Tuna” and the “Brain Games” series. It also secured a multiyear extension for World Wrestling Entertainment programming, which gives GVE rights to release 12 WWE pay-per-view events a year, including Wrestlemania and SummerSlam as well as ongoing access to an extensive catalog of collectable titles throughout the U.S. on both physical and digital platforms.

GVE also extended its agreement with Televisa, in multiyear deal that will see the company continue to distribute many of the top-rated Univision Telenovelas, in addition to the company’s growing catalog of Spanish language programming.

It also has license agreements with The Weinstein Co., Jim Henson Co., Salient Media, Interval Films, Shout! Factory, Hallmark Channel and Discovery.

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