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Best Buy, Target, Apple Top DEG Awards

9 Jan, 2012 By: Erik Gruenwedel

Harry Potter and the Deathly Hallows — Part 2

Best Buy Co., Target Corp. and Apple Inc. emerged as top retail brands in 2011, according to home entertainment trade association DEG: The Digital Entertainment Group.

In addition to top hardware and software retailers, DEG for the first time honored a top retailer of digital entertainment.

Minneapolis, Minn.-based Best Buy was honored for taking the initiative to sell the concept of 3D entertainment in the home and Internet-connected “smart TVs,” in addition to hardware and software.

Target was honored for its leadership role in marketing Blu-ray Disc content at the retail level. And Apple, via iTunes, was selected for its leadership in electronic sellthrough, which began five years ago with the availability of episodic TV programming.

Recipients of annual top media awards, named after DEG’s founding chairman Emiel Petrone, included Panasonic for the (DMP-BDT310) 3D Blu-ray Disc player, Pioneer for the Elite Music Tap System (X-SMC4-BK), and Sony Electronics for the VPL-VW 1000ES projector.

The DEG Creative Excellence Award winners included Harry Potter and the Deathly Hallows — Part 2 as top theatrical title and Ben-Hur: Ultimate Collector’s Edition as co-classic title of year — both from Warner Home Video. Star Wars: The Complete Saga from 20th Century Fox Home Entertainment was the other co-classic title of the year.

Top 3D Blu-ray Disc title of year was Rio (Fox), and AC/DC: Let There Be Rock (Warner) was tabbed top music video of the year.

The companies, content and studios will be honored at DEG’s 15th annual reception Jan. 10 at the International Consumer Electronics Show in Las Vegas.

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