Billy Gil graduated from Northwestern University’s Medill School of Journalism and has worked for People and Daily Variety. He is the editor of the Pipeline section and IndieFile, both of which highlight independent films on DVD. For IndieFile tips and inquiries, email firstname.lastname@example.org. For inclusion on IndieFile's Feedroom channel, contact Renee Rosado (email@example.com). Follow IndieFile on Twitter, at Twitter.com/IndieFile.
DirecTV to Screen Six Tribeca Films20 Apr, 2011 By: Billy Gil
Big studio films on premium VOD aren’t the only movies coming to the TV before their home video debuts: The 2011 Tribeca Film Festival is hitting DirecTV, as six of the fest’s films will be included in the service’s DirecTV Cinema VOD offerings.
From April 20 (the day the festival starts in New York) through May 5, four titles will be offered, while two more will be offered later on. All six films will be available until June 23.
The initial films include The Bang Bang Club, starring Ryan Phillippe, Malin Akerman and Taylor Kitsch, about the true story of four photojournalists who risked their lives to capture the violence associated with elections in post-apartheid South Africa; romantic drama Last Night, starring Keira Knightley and Sam Worthington; NEDS, about a young man’s life of crime in 1970s Glasgow; and horror/thriller The Bleeding House.
The other films to be offered are The High Cost of Living, a drama starring Zach Braff, and Brother’s Justice, with actor-comedian Dax Shepard abandoning comedy in favor of becoming a martial arts star (also featuring Bradley Cooper and Tom Arnold).
“Partnering with Tribeca Film is yet another way we’re adding value to our customers’ viewing experience on DirecTV Cinema,” said Sarah Lyons, VP of upgrade marketing for DirecTV. “By giving our more than 19 million customers access to these films, we can provide an additional platform for the festival’s established and emerging filmmakers to showcase their work, and enhance our DirecTV Cinema service to further diversify an unrivaled home-viewing experience that can’t be found anywhere else.”
The films will be available starting at $6.99. DirecTV also will also feature red-carpet footage and behind-the-scenes interviews from the fest, which runs until May 1. More information can be found at directv.com/cinema.
This is the second VOD venture for Tribeca this year, after the fest bowed an online film festival, featuring six films from the festival for free at set times at www.tribecaonline.com.
While the parallel to premium VOD seems natural, it should also be noted these films also are coming out on VOD before their theatrical debuts, as it’s likely each film could see at least a small theatrical run. And they’re the kind of movies that likely would make most of their money on DVD — traditionally.