Hulu, Viacom Announce Content Partnership2 Feb, 2011 By: Chris Tribbey
“The Daily Show with Jon Stewart” and “The Colbert Report” are heading back to Hulu, thanks to a new content partnership announced late Feb. 2 between the online video service and Viacom.
Along with the popular Comedy Central shows — which were taken down from the site in early 2010 when Viacom and Hulu couldn’t come to terms — Hulu users will also have access to shows from Viacom’s other networks, including BET, VH1, Spike TV, TV Land and MTV.
Full episodes will be immediately available at the free, ad-supported Hulu.com and through the Hulu Plus subscription service. Hulu Plus subscribers will also have access to a selection of current programs, including “Tosh.O,” “Jersey Shore,” “Manswers,” “Let’s Stay Together” and “Hot in Cleveland,” 21 days after their initial airing. Hulu Plus subscribers also will have access to more than 2,000 hours of library programming, including “The Chappelle Show,” “Reno 911,” “Beavis & Butthead,” “The Real World,” “Punk'd” and more on connected consumer electronics, including HDTVs, Blu-ray Disc players and mobile devices.
“We are very pleased to partner with Hulu in a way that recognizes the value of our strong brands and the passionate young fans who are attracted to our content,” said Philippe Dauman, president and CEO of Viacom. “The Hulu Plus service offers us the opportunity to connect with our audiences through an exciting subscription and ad-supported platform that is complementary to our existing distribution arrangements.
“This innovative agreement allows us to benefit from the success and expansion of Hulu and we look forward to bringing our popular content to their growing audience.”