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Hulu Plus Ends 2012 With More Than 3 Million Subs

17 Dec, 2012 By: Erik Gruenwedel

Hulu says year-end revenue will nearly top $700 million

Hulu Dec. 17 said its subscription video-on-demand service, Hulu Plus, will end 2012 with more than 3 million subscribers — more than double the sub count at the end of 2011.

By comparison, Netflix has more than 30 million global SVOD subscribers. Amazon does not disclose membership data for its Prime service, which includes SVOD platform Prime Instant Video.

In a blog post, Hulu CEO Jason Kilar said Hulu, which includes Hulu Plus, was projected to generate almost $700 million in revenue. Revenue includes advertising and $8 monthly SVOD subscriptions. Hulu reported slightly more than $400 million in revenue at the end of 2011.

In 2012, Hulu Plus was made available on Apple TV, Nintendo Wii and Wii U, Windows 8 tablets, in addition to new Android tablets and phones. Hulu Plus can now be accessed from more than 320 million Internet connected devices in the U.S. (not including laptop and desktop computers).

"We released next generation user experiences—to great response—across the web, on gaming consoles, and on Android tablets and phones,” Kilar wrote.

He said Hulu and Hulu Plus upped content selections more than 40% in 2012, totaling more than 60,000 TV episodes, 2,300 TV series, and 50,000 hours of video. Kilar said Hulu invested more than $500 million in content, underscoring content owners' zeal to ink license deals with SVOD. Since the launch of Hulu in October 2007, it generated over $1 billion in licesne fees for content partners. The platform also increased the number of advertisers 28% year-over-year.

Other highlights include the launch of Hulu Kids on Hulu Plus to become the only SVOD service with current season content from Nickelodeon. Hulu Plus now offers current season episodes from more than 235 television series in the U.S., and over 40 series on TV globally. It also launched more than 25 exclusive and original series combined, and signed new license agreements with CBS and WWE, among others.

"At Hulu, we are doubly fortunate in that we are at the crest of two massive waves that we believe will persist for the long term: the rise of online video advertising and the rise of online video subscription services," Kilar wrote.

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