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Hulu Eyeing Pay-TV Partnerships

13 Nov, 2013 By: Erik Gruenwedel


Netflix’s desire to ingratiate itself with multichannel video program distributors such as cable, satellite and telecommunication is getting company


Netflix’s desire to ingratiate itself with multichannel video program distributors such as cable, satellite and telecommunication is getting company.

Hulu reportedly is in discussions with select MVPDs about linking its Hulu Plus subscription video-on-demand service with bundled channel offerings. Netflix CEO Reed Hastings last year made news when he openly suggested the streaming service would welcome partnering with MVPDs as a separate subscription platform.

Hulu, which is co-owned by The Walt Disney Co., 21st Century Fox, and Comcast, is seeking to up its profile after the corporate parents halted a second attempt to sell the platform, and instead, infused it with $700 million in funding and hired a new CEO, among other changes.

Now Hulu Plus is in talks with Comcast, Time Warner Cable, Cox Communications, AT&T, and Verizon, according to The Wall Street Journal, which cited sources. Hulu Plus has about 4 million subscribers — a far cry from Netflix, which has more than 30 million domestically.

In addition, Netflix continues to make weekly news with high-profile content license  agreements, original programming and technology upgrades. Yet, Hulu has released more original programming than Netflix, while receiving significantly less media attention.

The WSJ is owned by News Corp., whose chairman and CEO Rupert Murdoch, also heads 21st Century Fox.


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