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Fremantle to Distribute Hulu Programming

12 Mar, 2012 By: Erik Gruenwedel

In a switch, Hulu has agreed to distribute original content through traditional media channels.

FremantleMedia Enterprises and Hulu, which is co-owned by The Walt Disney Co., News Corp. and NBC Universal, March 11 said they signed a “first look” deal for international distribution rights of the online video service’s original programming, including Morgan Spurlock’s documentary series, “A Day in the Life.”

The series chronicles a complete day in the life of famous and not-so-famous people, from billionaire entrepreneur Richard Branson and street artist Mr. Brainwash to multi-platinum Black Eye Peas front man will.i.am. The second season features chef Mario Batali, The Roots drummer Questlove, comedian Marc Maron, hip-hop duo Das Racist and more.

Spurlock gives viewers a 24-hour snapshot of his subjects' lives on a day that may be ordinary to them but feels extraordinary to viewers.

The second season of “A Day in the Life” premiers March 12 on Hulu and without ads on subscription video-on-demand service Hulu Plus.

Hulu last year bowed a platform for independent storytellers to produce and distribute their work across all major channels. As a result, it recently launched its first original scripted series, "Battleground," a drama with comedic moments set in the world of political campaigns. "Battleground" is executive produced by JD Walsh, Hagai Shaham and Marc Webb (500 Days of Summer, The Amazing Spider-Man).

Hulu this summer will launch of "Up to Speed," a whimsical travel series turned on its head by maverick filmmaker Richard Linklater (Dazed and Confused and Oscar-nominated Before Sunset), starring historian and flaneur Timothy Levitch (The Cruise).

“Through this new partnership with FME, we now have the opportunity to extend the reach of these distinctive stories like Morgan Spurlock's 'A Day in the Life,' on a global scale,” said Andy Forssell, SVP of content with Hulu.

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