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Apple TV Gets Hulu Plus

31 Jul, 2012 By: Erik Gruenwedel

Hulu July 31 said its subscription video-on-demand service, Hulu Plus, is now available on Apple TV — the technology company’s revitalized set-top box.

In a blog post, Hulu said Plus subscribers can simply log on by clicking on the “Hulu Plus” icon on the Apple TV home screen. First-time users can sign up at www.huluplus.com/appletv, or set up a Hulu Plus account through iTunes.

Users who sign up for Hulu Plus through Apple TV will be emailed instructions on how to complete their registration so they can use Plus on other supported devices.  After a free one-week trial ends, their iTunes Account will be charged $7.99 per month as a recurring transaction.

By joining Apple TV, Hulu Plus — which is co-owned by News Corp., The Walt Disney Co. and NBC Universal — stays abreast of Netflix (which is on Apple TV) and ahead of Amazon Prime (which isn’t) in the burgeoning SVOD market.

For Apple, allowing Hulu Plus on its home screen signals further loosening of content firewalls that heretofore only allowed movies and TV shows via iTunes and, to a lesser extent, Netflix.

By comparison, Xbox 360 has Netflix, Hulu Plus and Amazon Prime. Ditto for Roku, the streaming media player pioneer featuring Netflix and Amazon Prime that recently received $45 million in funding from News Corp. in exchange for controlling interest.

Hulu is also streaming a video primer (http://www.hulu.com/watch/385742) on how to access Plus on Apple TV.

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