Sony Invites Consumers to Join Blu-ray Club6 Oct, 2008 By: Billy Gil
Sony Pictures Home Entertainment Oct. 7 launches the Sony Pictures Blu-ray Club, a rewards program for BD Live enabled Sony Blu-ray Discs.
The program allows members to accumulate points and earn Sony products, other prizes and entry into sweepstakes. It will first be featured on the Oct. 7 Blu-ray release You Don’t Mess With the Zohan.
Participants in the Blu-ray Club create a user profile and manage points through their BD Live-enabled Blu-ray Disc players or at www.sonyrewards.com/bluray. Points are earned by registering Sony Blu-ray Discs through the site or through BD Live.
“SPHE is dedicated to providing consumers with the most dynamic Blu-ray Disc experiences possible,” said Lexine Wong, senior EVP of worldwide marketing at Sony Pictures Home Entertainment. “The Sony Pictures Blu-ray Club, made possible by the new interactivity of BD Live, provides a unique incentive for our consumers who have embraced our Blu-ray high-definition movies.”