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Samsung Lead in LCD HDTV Narrows

18 Aug, 2010 By: Chris Tribbey

Samsung is still top dog in the American LCD HDTV industry, but second-quarter data from research firm iSuppli finds that Vizio has narrowed the gap to less than 1%.

As of the end of June Samsung held a 19.7% market share, with 1.45 million units shipped, up 26% from the 1.45 million units shipped in the first quarter. Vizio’s market share stands at 18.9%, after shipping 1.39 million units, up 30.8% from 1.07 million in the first quarter.

“Leadership in the world’s largest television market — the United States — represents the marquee position for global LCD HDTV brands,” said iSuppli analyst Riddhi Patel. “Because of this, companies are competing intensely to secure every point of market share — with the most closely fought battle occurring between South Korea’s Samsung and U.S.-based Vizio. The two companies have swapped quarterly leadership multiple times during the past few years, and now are virtually tied in the race for market leadership.”

Overall, U.S. LCD HDTV shipments rose by 12.8% in the second quarter to 7.36 million, up from 6.53 million in the first quarter.
“Most LCD HDTVs purchased in the United States in 2010 are replacements of first-generation flat-panels,” Patel said. “Because of this, U.S. consumers are more informed and demand larger LCD HDTVs with better picture quality and more premium features, including 3D, LED backlighting and built-in Internet connectivity.

“While Samsung continues to lead these technological trends, including the nascent 3D TV segment, Vizio has significantly closed the feature gap.”

iSuppli research found that 32% of surveyed consumers buying LCD HDTVs during the second quarter wanted their HDTV connected to the Internet, while 60.8% bought a set 40 inches or larger.

Sony (10.9%), LG Electronics (8.8%) and Sanyo (6.9%) rounded out the top five LCD manufacturers, in terms of American market share.

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