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Samsung and Xbox Partner on Marketing 4K

3 Sep, 2017 By: Stephanie Prange



Samsung Electronics America Sept. 1 announced an exclusive U.S. marketing and retail partnership with Xbox to utilize Samsung’s premium lineup of QLED TVs as the official 4K TV partner for the Xbox One X, according to a press release from Samsung.

Under the partnership, which kicked off at E3 2017 in June, gamers will be able to experience Xbox One X on QLED 4K TVs at various Xbox and Samsung marketing and retail activations throughout the United States. Consumers will also see a custom Samsung TV spot showcasing Xbox One X and QLED together that will run nationally around the launch of Xbox One X this fall.

“The arrival of true 4K UHD gameplay on Xbox One X this fall gives gamers the perfect reason to upgrade their television,” Eddie Combs, VP of marketing for Samsung Electronics America, said in a statement. “If gamers are looking for a TV that delivers premium 4K HDR picture quality with industry-leading design and smart functionality, then the QLED TV and Xbox One X are an unbeatable 4K gaming combination.”

“Xbox One X will bring true 4K gaming to console players for the first time with 40% more power than any other console,” Mike Nichols, corporate VP and chief marketing officer, Xbox, said in a statement. “Samsung’s QLED 4K TV is our favorite way to play Xbox One X, and we’re thrilled to join forces with Samsung in the U.S. to deliver immersive 4K gaming experiences to our fans.”

Samsung’s QLED TV takes quantum dot technology “to the next level” with advancements in light efficiency, stability and a wider color spectrum, according to Samsung. The QLED TV can express accurate color and achieve 100 percent color volume — providing a more realistic gaming experience, the release stated.

“With three-step image processing, the QLED TV features an exceptionally low input lag of less than 20 milliseconds to provide a seamless experience on even the most demanding multiplayer games,” the company stated.

Samsung’s Smart Hub allows the TV to automatically recognize the Xbox One X and sets up the Samsung One Remote. By saying “Game Mode” into the One Remote, users will have immediately optimized their audio and video settings for gaming. Paired with the latest Smart View App — available on Android or iOS mobile devices — users will enjoy their very own personalized Smart Hub.


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