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NPD: Large Screens Driving LCD TV Shipments, Revenue

4 Sep, 2013 By: Erik Gruenwedel

Trend could bode well for 4KTV, which hinges on larger screens and average selling prices

Worldwide revenue for LCD television shipments rose 22% in the first quarter of 2013 to $896.9 million from $733.6 million in the previous-year period, according to new data from NPD DisplaySearch. Unit shipments grew 5% to 539,000 from 514,800.

The revenue increase can largely be traced shipments of larger-sized, higher-priced TV displays and increased shipments of displays with super narrow bezels, which are mainly used as a component in the build-out of video walls and other digital signage applications.

“We are starting to see the improved financial results of the planned shift in production to larger-sized panels,” said Todd Fender, senior analyst of professional and commercial displays with NPD DisplaySearch. “Premium models increasingly will be shipped with smaller bezels, higher brightness and higher resolutions — which all lead to higher average selling prices.”

In 2012, shipments of 60-inch-plus displays grew 89% year-over-year with a 9.6% share of the large-screen public-display market. NPD DisplaySearch forecasts that shipments of 60-inch-plus displays will continue to grow, exceeding 1 million (16.3% of the market) by 2017, up from 308,000 units in 2013.

“It may take some time for [4K] to add significant revenue and volumes to the public display market,” Fender said. “The initial growth of these high-resolution displays will be heavily focused on consumer markets and not necessarily on commercial markets.”

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