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Google Play Slowly Matching iTunes 4K Movie Pricing

1 Oct, 2017 By: Erik Gruenwedel



Google Play reportedly is reducing the price on a few 4K digital movies to match iTunes’ $19.99 price point.

Apple recently bowed an upgraded Apple TV 4K streaming media device with first-time access to 4K movies (via iTunes) from all major studios except Disney. In addition to offering 4K with HDR for the first time, Apple convinced studios to allow it to charge less than other digital platforms.

Google last November launched the 4K-compatible Chromecast Ultra streaming stick. In December, Google Play began offering 4K movies. 

Google, in a statement to Yahoo Finance, said it is working with studios to offer similar “competitive pricing.”

It may need to expedite the negotiations. A quick perusal of Google Play’s 4K movies found that with the exception of Warner Home Video’s Kong: Skull Island and Sony Pictures Home Entertainment’s Spider-Man: Homecoming, most new-release 4K titles are priced from $24.99 to $29.99.

Sony catalog titles Passengers, Fury and Hotel Transylvania 2 are priced at $19.99, while Paramount Home Media Distribution’s Transformers: Age of Extinction, World War Z and Terminator: Genisys are priced at $14.99.

 


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