Home Media Magazine » Comcast 33 Hdtv Owners Dont Watch Hd 14122
Font Size: A A A

Comcast: 33% of HDTV Owners Don’t Watch HD

By Erik Gruenwedel | Posted: 16 Dec 2008

Seeking to generate incremental revenue from high-definition content, Comcast Corp. said that despite a 50% increase in HDTV ownership over the past year, 33% of HDTV owners do not watch HD programming.

The Philadelphia-based cable operator, citing research from Frank N. Magid Associates and Leichtman Research Group, said that more than 25% of HDTV homes have more than one TV set connected to HD service.

Time Warner Cable in a recent quarterly report said premium HD viewing had declined due to the economy.

Comcast, which has more than 1,000 programs available in HD, said top-rated HD content (48% viewed by men; 31% by women) continues to be spearheaded by action/drama movies, sports and music concerts.

“Once you’ve experienced HD, you’ll want more,” said Derek Harrar, SVP and general manager of video services for Comcast.

User comments


Sign up for our Daily newsletter to receive breaking entertainment news and other features.


Should movies be released on home video the same time they open in theaters?

Submit Vote
- OR -
Click here to view results


Send us video clips of home entertainment industry events and parties