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Comcast: 33% of HDTV Owners Don’t Watch HD

16 Dec, 2008 By: Erik Gruenwedel

Seeking to generate incremental revenue from high-definition content, Comcast Corp. said that despite a 50% increase in HDTV ownership over the past year, 33% of HDTV owners do not watch HD programming.

The Philadelphia-based cable operator, citing research from Frank N. Magid Associates and Leichtman Research Group, said that more than 25% of HDTV homes have more than one TV set connected to HD service.

Time Warner Cable in a recent quarterly report said premium HD viewing had declined due to the economy.

Comcast, which has more than 1,000 programs available in HD, said top-rated HD content (48% viewed by men; 31% by women) continues to be spearheaded by action/drama movies, sports and music concerts.

“Once you’ve experienced HD, you’ll want more,” said Derek Harrar, SVP and general manager of video services for Comcast.

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